Coffee with Victoria Ash

Victoria Ash Wells Festival of Litarature

Your perfect cuppa is waiting for you to enjoy. Where would you enjoy it most?
Sitting in the sun with a view of the mountains before a day on the ski slopes

Which book would you read while enjoying it?
Tender is the Night by F Scott Fitzgerald – since studying it for A Level, I must have read it four or five times, and each time I get something new out of it. I particularly love Fitzgerald’s understanding of human frailty, and his ability to create memorable characters.

Our Festival aims to encourage a love of words… what’s your favourite word? Or phrase? (And why?)
Serendipity – it’s a reminder to me to stay open to opportunities, and we often tell our clients that good marketing is about ‘encouraging serendipity’ – it’s not an exact science!

And your least favourite?
‘Reach out’ – what’s wrong with ‘get in touch with’ or ‘contact’? Sadly, however, I find myself using it occasionally!

What words of wisdom would you pass on to a young person?
Don’t pass up on opportunities to get out and meet new people, do new things or extend your knowledge. You never know what you’ll learn, or what opportunities will come your way. In other words, ‘encourage serendipity’!

Is there a phrase from a much-loved book that made a special impact / continues to resonate?
‘It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.’ Jane Austen’s opening lines to Pride and Prejudice still make me smile every time I read them, and were my first conscious introduction to the power of irony in writing, aged 11.

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